How would you approach the challenge of selling hot coffee in the Sahara Desert? I was asked this question during IIM Kozhikode interview and it really made me think outside the box. What creative ideas can you come up with to sell a product in such an extreme environment?

Here's a brief of my approach - "I will market the hot coffee as a refreshing contrast to the extreme heat of the desert. It could be a unique energy boost for people looking for a break and some warmth in the middle of the desert. To make it more appealing, I'd set up a cozy tent, creating a little oasis where people could relax, enjoy a hot drink, and recharge before heading back out into the desert."