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For marketing aspirants, the choice of a B-school is about more than just a brand name; it’s about aligning with institutions that command deep industry loyalty from FMCG giants, retail leaders, and tech innovators. In 2026, recruiters are prioritizing candidates who combine traditional brand-building acumen with modern data fluency and digital strategy.
3 Replies
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The emphasis on FMCG in schools like IIMA and XLRI is still the gold standard, but don't sleep on the product marketing roles coming out of the newer IIMs
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FMS Delhi continues to be an absolute legend for ROI. Honestly, for a marketing enthusiast, the industry exposure in Delhi NCR is unmatched
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The shift from pure sales roles to data-driven marketing analytics is really visible even in the top-tier campuses this year
