These certifications are useful for roles in consulting, marketing analytics, operations, and strategy, where data-driven decision making is expected. Programs like Google Data Analytics and IBM Data Analyst help build technical basics, while certifications such as Power BI and Tableau focus on business reporting and storytelling with data. Business-focused programs like CBAP and Wharton Business Analytics emphasize strategy and application rather than coding.

Instead of completing many certifications, it is better to select two or three complementary courses that together build technical ability and business understanding.