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10 hours ago

When “brand collaboration” meets reality

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There is a growing trend of influencers from India’s "The best Trio of MBA" (A/B/C) using their hard-earned brand value to promote colleges they wouldn't have looked at twice during their own prep days.

When an influencer with an IIM Ahmedabad degree tells a student that a tier-3 college with 100% "inflated" placements is a "hidden gem," it isn't just a collaboration it's a conflict of interest.

4 Replies

  • Rani Mishra
    Rani Mishra

    10 hours ago

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    We need more transparency. If it’s a PaidAd, mention it clearly. Using your alumni status to validate a sub-par program is ethically gray. Glad someone is finally calling this out

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  • Ira Gupta
    Ira Gupta

    10 hours ago

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    It's just 'Ed-Tech' marketing at this point. These colleges pay a premium for that IIM tag to be associated with them. It’s a classic case of 'borrowed equity,' but at the cost of the student’s future ROI."

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  • Tara Bhatt
    Tara Bhatt

    10 hours ago

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    As someone struggling to pay for mock tests, it hurts to see my 'role models' selling dreams they know are hollow. If the college is so good, why didn't you join it instead of IIM-A? That’s the only question that matters

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  • Kunal Desaic
    Kunal Desaic

    10 hours ago

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    The irony is reaching new heights. They spent 2 years talking about the 'importance of pedigree' and now they’re telling us that a random private university in a basement is 'equivalent to an IIM.' Follow the money, not the advice.

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